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How Buyers Search For Homes

June 25, 2012 |  Article By :   | 

A frequent question that sellers ask is how buyers search for homes?  It used to be that you would find homes in the newspaper, in those free magazines at the supermarket or the gas station, Realtors has mls books the size of a jumbo telephone book and so on.  Now with the boom in technology, the whole method of searching for a home has changed.  The 2011 National Association of REALTORS® Profile of Home Buyers and Sellers found the following to be how buyers search for homes today:

Information sources used in home search:

  •     Internet: 88%
  •     Real estate agent: 87%
  •     Yard sign: 55%
  •     Open house: 45%
  •     Newspaper ad: 30%
  •     Home book or magazine: 19%


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