Have you wondered what the top search sites for home shoppers are? The answer may surprise you! According to a study done by Google and the Compete Home Shopper Survey, You Tube is the top search site for home shoppers with 51% of shoppers going there! Brokerage websites had 41%, google video 37%, consumer generated reviews 35% and aggregator listing websites 33% of home shoppers. The consensus is that consumers are turning more and more to videos and this study seems to support that.
As a side note, when I list a home I have professional photos taken as well as a video tour, all of which I post on numerous websites. In addition to the professional photos, Remax Results posts videos of all my listings on their YouTube channel. I do rely heavily on home videos for my listings.