The 55+ home buyers group is becoming larger and more influential in real estate every day.  Just because they are from a certain generation we cannot assume that they are not keeping up with the times and with technology!  How is this group of the population searching for its new homes?  According to the 2012 Profile of Home Buyers and Sellers, they are searching online.

• 75% of aged 55+ buyers are searching for their homes online
• 39% of aged 55+ buyers start their home search online
• 30% of aged 55+ buyers actually first found their new home online
• This group is interested in finding information on neighborhoods
• This group also is likely to drive by the homes they find online
• The 55+ group is likely to use a Realtor for their transaction

So, it is not just the young crowd that is searching online which is a good reminder that if you want to sell your home, make sure you are marketing it online.