RE/MAX CEO Margaret Kelly was interviewed on Fox News about the current real estate market in the US. She talks about why inventory is so low and when it may increase, who is buying homes now and why, what about lending standards and the interest rate and more. It is a very informative piece on the “state of the housing market”.
Where do buyer research homes offline these days? It wasn’t all that long ago that your home had to be listed in the newspaper, especially the Sunday paper and if you got in one of those free home magazines that you could find at the gas station that was a real bonus. Those times are long gone these days! With over 90% of buyers searching for their home online, that is the most frequently used medium. How important are tv advertisements or signs in marketing a home and providing information? 88% of buyers use a real estate agent to help them answer their questions. Agents seem to fill the gap between what buyers find online and what they still want to know. Click the photo below for a larger version of how buyers use offline resources to do their home research.
Are you aware that the top real estate sites account for 23.5% of all online real estate searches? What are the top three real estate sites? Zillow, Trulia and Realtor.com. I advertise my listings on over 100 websites including Zillow, Trulia and Realtor.com. These days, buyers are searching for their new home online before they contact a realtor as well as when they have a realtor and that is why it is so very important to get your home on all the major websites! On realtor.com alone last month Remax Results listings were found over 3.8 million times and received over 309,000 page views. You don’t want to miss out on this exposure! Not all Realtors have their listings on these sites, so make sure you know how your property will be marketed before you list your home. Call or email me anytime to discuss my marketing plan and how I can put a SOLD sign on your home! Click here to see a list of the top real estate sites in March 2013.
SOLD IN JUST 15 DAYS! Yesterday I closed on my listing at 15598 Cornell Trail #C in Rosemount. The sellers had renovated this 1989 built quad home, new kitchen, new flooring, new bathrooms and so much more. They put it on the market at a good competitive price and hoped it would sell. It was priced right and we had showings galore with several offers almost right away. The sellers accepted one of the offers and had a successful closing. This sale was typical of today’s market – price it right and the offers will come, often multiple offers giving the sellers some options as to who they will sell to.