Buyers are searching quickly for their homes these days! According to a survey done by Homes.com 36% of buyers searched for just one to three months and 24.6% searched less than a month. How many homes are they viewing, where are they finding homes, what devices are they using? Take a look at the infographic to see the answers! Click twice on photo to enlarge.

The 55+ home buyers group is becoming larger and more influential in real estate every day.  Just because they are from a certain generation we cannot assume that they are not keeping up with the times and with technology!  How is this group of the population searching for its new homes?  According to the 2012 Profile of Home Buyers and Sellers, they are searching online.

• 75% of aged 55+ buyers are searching for their homes online
• 39% of aged 55+ buyers start their home search online
• 30% of aged 55+ buyers actually first found their new home online
• This group is interested in finding information on neighborhoods
• This group also is likely to drive by the homes they find online
• The 55+ group is likely to use a Realtor for their transaction

So, it is not just the young crowd that is searching online which is a good reminder that if you want to sell your home, make sure you are marketing it online.

The home search process has changed over the years.  It is no longer enough to put up a sign and an ad in the newspaper.  The National Association of Realtors has published their profile of home buyers and sellers for 2012.  According to their study the following is true about home buyers:

• 41% of home buyers searched online as their first step in buying a home
• 11% of buyers looked for information on buying a home online
• 90% of buyers use the internet to search for homes but for those under age 44 that number jumps to 96%
• 87% of buyers used a real estate agent and found it useful to use one
• The average buyer searched for 12 weeks and viewed 10 homes
• 9 out of 10 recent buyers were satisfied with their home buying process

This is just a reminder for anyone wanting to sell their home in today’s market – the internet is a key factor in getting your home sold.  My listings are on well over 100 different websites for the widest possible exposure.  Give me a call or send me an email to talk about my marketing plan.

Are you planning on buying a home this spring?  This video clip goes over many of the steps you need to take and things you need to consider when starting your home search.  Contact me for more information, I can assist you in your search for the perfect home!