Where do buyer research homes offline these days? It wasn’t all that long ago that your home had to be listed in the newspaper, especially the Sunday paper and if you got in one of those free home magazines that you could find at the gas station that was a real bonus. Those times are long gone these days! With over 90% of buyers searching for their home online, that is the most frequently used medium. How important are tv advertisements or signs in marketing a home and providing information? 88% of buyers use a real estate agent to help them answer their questions. Agents seem to fill the gap between what buyers find online and what they still want to know. Click the photo below for a larger version of how buyers use offline resources to do their home research.
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